NFL Fantasy Draft Week

I led the brand development for the NFL's first-ever Fantasy Draft Week event. The project involved branding the exterior and interior of the Best Buy Theatre in New York's Time Square. My team developed high-performance assets to be used across multiple mediums, from web to large format banners as well as marquis artwork. The event was televised on the NFL Network with a special guest appearance from Commissioner Roger Goodell. Role: Art Director

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